100 proof. Pure Missouri Roots. Aged four years in charred Missouri white oak barrels, its proceeds support the nature that shaped it.
For this perfect-for-sipping bourbon to make its way into your glass, an acorn had to sprout into a strong Missouri white oak tree. The forest it called home had to be protected and nurtured. Eventually, the timber harvested turned into charred white oak casks, imparting incomparable natural flavors to the bourbon as it aged. It only feels right that proceeds from this bourbon will be reinvested into conserving the environments that shaped its journey. Pick up a bottle today at Fernweh Distilling Co. in Hermann, Missouri, or contact mchf@mochf.org to learn more.


As the L-A-D Foundation moves through the forest, harvesting different areas and keeping the forest healthy, they’re creating many different types of habitats and thus expanding the forest’s biodiversity. “It provides this patchwork, this quiltwork, of different habitat types for different species,” Jason said. “I think a lot about birds. If you have an older stand and you harvest it, those species may not prefer that area anymore. So they’ll move to a different area [in the forest] to find the habitat needs. When you’ve done that, you’ve also created habitat that some other species is going to prefer, so they’re going to be moving in and utilizing that instead.”

Jason’s team of foresters are deep in the forest every day, marking which trees to harvest and which to leave to grow. Local logging teams, many of which are generational family businesses, then come in and take down the marked trees. The loggers are extremely careful not to damage the forest left behind – an impressive feat given the heavy machinery needed to get the job done. “Even though you do have timber harvest … the forest is still the forest,” Jason said.




















